The traditional clothing of India for men and women has become trendy in the USA. Many e-commerce companies and apparel web portals are selling their latest collections via the internet. I visited the USA a year back and thought that Indian ethnic wear might not be so famous in that country. But, I got amazed to see the high demand of ethnic outfits.
I’ve seen women wearing bangles with ethnic Indian outfits in women in the US.I got amazed to see this and came to know the popularity of Indian wearing in abroad. The desi looks that I had seen was the first experience for me in that country. Then, I visited several others places in America and found many natives in the ethnic Indian clothing.
American tour has drastically changed me my mind-set. I decided to become a fashion designer and sell Indian ethnic wears in the western countries where I can get the handsome amount for my work.
The Demand of Indian Ethnic Wear Abroad
People living overseas don’t wear on a daily basis. They look for specific occasions to wear such outfits. Like large Indian get together in festivals like Diwali or traditional Indian wedding. Millions of Indians are living in the US and in the festive season they make a large gathering and celebrate the religious events. During that time, they can be seen wearing the ethnic wears in style. They are strongly connected to their roots and following their traditions and customs like they used to in India.
The rapid growth in Indian fashion industry has made it fast-moving and demanding in the foreign markets. Many fashion designers and merchants are working together to export the exclusive outfits abroad. The Indian clothing market has been increasing at a rapid pace. Its market in foreign countries has reached to million dollars. NRIs are the main buyers of ethnic wear.