Indian clothing tradition is ancient and its unique designs and patterns are widely used to all across the country. Over the period of time, so many changes have occurred in the fashion trends that has emerged the fashion industry booming. Many fashion designers have come up in the market to showcase their special talent. They design unique collection of apparels and produce exclusive costumes for both male and female. India is a country of vast diversity and its clothing choices also vary amongst individuals.
In the era of 1990’s, many designers have got the global exposure and they started producing world-class clothing. Fashion industry has created so many jobs for people and they came up with exclusive designs.
Revival of Ethnic Wear By Bollywood Industry
Clothing history in India is ancient, but the latest fashion industry has evolved with unique variations in the traditional outfits in dhoti kurta, ghagra choli, saree and others. Bollywood played an essential role in this and its main fashion trends in clothing were originated from the western culture. The Indian fashion community has created so many exclusive designs to draw the attention of everyone. Eye-catching embroidery is incorporated in diverse outfits including shirts, pants, skirts, dresses, lehenga, etc. The combination of Indian clothes with western designs has become highly attractive.
Ritu Kumar, a fashion designer from Kolkata, West Bengal began work on hand block printing and revived it once again. She did a lot to make the traditional hand block designs became popular not only in India and all across the world. She also included Zardozi embroidery work in clothing. Thereafter, embroidery became a part of wedding costumes in the country. So many non-governmental organizations (NGOs) also get involved in the reviving work of Indian costume designing, embroidery, dyeing, weaving, etc.